Despite the threats of economic downturn, the cosmetic surgery industry has continued expanding over the past several years. While some expected the pandemic to slow industry growth, combining more disposable income and video platform time increased interest in cosmetic surgery. Coupled with the strong rise in patients under 45—a generation based on sharing on social media and with fewer taboos about talking openly about their procedures and experiences—we are seeing a wave of new patients coming into practices. Even more are coming, with the industry expected to post a CAGR of almost 10% annually through 2030.