5 Social Media Marketing Mistakes Healthcare Professionals Make

Laptop and phone engaging with social media in a healthcare office

Do you remember the days before social media? No matter whether you’re GenX or from the “Okay, Boomer” cohort, and no matter how hard you fought against it, the use of social media platforms has no doubt become part of your personal and professional life. But aside from posting (and watching) cat videos or whatever […]

Navigating the Complexities of HIPAA Compliance for Your Practice

When you work in healthcare, hearing about HIPAA is inevitable. There is a ton of information online about HIPAA, but finding information related to your business can be challenging as a small healthcare practice. Here are some HIPAA FAQs for smaller practices…  What is the HIPAA Privacy Rule? The HIPAA Privacy Rule dictates the proper […]

The Key to Successful Patient Engagement: How to Appeal to Modern-Day Patients

Engaged Patient reading text message

What’s the secret to keeping patients engaged with your healthcare clinic and practice and coming back for future treatment? Heading into 2020, the answer to successful patient engagement is simple: Convenience. According to a survey by NRC Health’s Market Insights, more than half (51%) of patients say convenience and access to care are the most […]